A forthcoming article in the Journal of Consumer Research by Michael Tuan Pham of Columbia Business School, et al., shows that people who trust their feelings make better predictions than those who don’t. Read more about Feeling the Future: the Emotional Oracle Effect. The authors suggest that people who are in touch with their feelings have a “privileged window” into their subconscious mind’s knowledge, that analytical thinking is incapable of providing. Click here to read the complete Emotional Oracle Effect article.
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